2023 Young Ones by The One Club
Campaign Competition
AWARD WINNING
Interactive/ Digital/ Experiential
Interactive 24 hr Physical Pop-Up
UX App Redesign + Experience Strategy
Check Verizon
Verizon
Personal Contributions:
Art Direction
Strategy
Concepting
App Design
3D Rendering
Case Study Video Scripting + Editing
Collaborators:
Brachel He- Animator
Darryn Hammond- Design Assistant
Problem
Right now, when people think of Verizon they think of phone plans. In reality, Verizon has invested billions in their collection of tech accessories available but that is the last place that comes to mind when consumers find themselves in need of these accessories- especially if they use another carrier. How can we get customers-regardless of their carrier-to shop in store at Verizon for these tech accessory needs?
Opportunity
Tech accessories aren't purchased proactively- they're on a need-it-now basis.
Solution
Make Verizon the most obvious and convenient option for tech accessories by introducing 24/7 'Tech Grab & Go' kiosks that run off a UX system geared towards all-not just existing customers.
The Ask
Increase physical accessory sales: Verizon is wanting consumers, regardless of their wireless carrier, to think of them when they need mobile or home tech accessories and to shop the store in person
When your phone charger breaks in the middle of the night while you're wrapping up your work on a project, what are you going to do?
It's obvious, Check Verizon.
Case Study Video Edited in Adobe Premier
If you want Gen-Z to shop your store, you need to keep things 'Phygital'
Technology is considered an extention of this generation- providing an in store experience without the ability to have a seamless transition between digital will disrupt their typical purchsing behaviors and result in a negative brand experience
Being the 1st generation of digital natives- This self sufficient generation is more demanding of an omnichannel experience than any other due to self-service check out + BOPIS [Buy Online Pay In-Store]
We placed vending machines filled with select tech accessories as a brick + mortar extension in big cities that allows Verizon to emphasize their physical convenience and increase relevancy and consumer awareness.
By downloading the 'Check Verizon' APP, consumers of any cellular provider are able to locate a vending machine closest to them and check the product inventory before they go. Once they're at the machine and ready to buy, they can complete their transaction through the app and feel instant gratification by retrieving their products on the spot.
Vending Machine 3D Designed + Rendered in Adobe Dimension
24/7 Tech Grab & Go Vending Machines
How can they forget you when you're always there?
Locations
In Airports
By Colleges
Outside of Best Buy,
Target, Walmart
In Shopping Centers
Public Transit Stations
Large Apt. Complexes
Inventory
Price Point: $-$$
Chargers + Cables [variety]
Portable Chargers
Phone Cases [few]
Screen Protectors [variety]
Headphones
Earbuds
Portable Speaker
Converters
Apple Pencil
This app creates a "phygital" personalized & entertaining interaction with consumers by highlighting just how opportune Verizon's locations are and the variety of brands and accessories that they carry while prioritizing customer convenience & support.
By establishing a secondary app, this also allows consumers that use a different cellular network the opportunity to still feel included in the brand + informed on what Verizon is offering.
'Check Verizon' APP
Before you say "There already is one", hear us out
How it Works
When consumers arrive to the app's homepage they will be given the option to login/create an account or enter their zip code
Check What's Around
Map to find locations and available products in within their set distance and price range
Can filter by:
-All products available in set distance
-Accessory category
-Individual stores + vending machines
Check the References
Utilizing our ambassadors to curate mini-collections
"My home office tech go-tos"
Check the Differences
Select accessories for a side by side comparison to assist consumers in their product research
Check Out
Complete Transaction with Card or Apple Pay
Klarna payment plan available
Buy in App, Pick up in Store
Check What's Around
Map to find locations and available products in within their set distance and price range
Can filter by:
-All products available in set distance
-Accessory category
-Individual stores + vending machines
Check the References
Utilizing our ambassadors to curate mini-collections
"My home office tech go-tos"
Problem
Right now, when people think of Verizon they think of phone plans. In reality, Verizon has invested billions in their collection of tech accessories available but that is the last place that comes to mind when consumers find themselves in need of these accessories- especially if they use another carrier. How can we get customers-regardless of their carrier-to shop in store at Verizon for these tech accessory needs?
Solution
"The gear you need is closer than you think"
Make Verizon the most convenient and obvious option for tech accessories by introducing 24/7 'Tech Grab & Go' kiosks that run off a UX system geared towards all-not just existing customers.
Insights
Tech accessories aren't purchased proactively- they're on a need-it-now basis.
Programs I Used:
Adobe Photoshop
Adobe Premiere
Adobe Dimension
Adobe Substance
Check Verizon
Verizon
Check the Differences
Select accessories for a side by side comparison to assist consumers in their product research
Check Out
Complete transation with card or Apple Pay
Klarna Payment Plan and
Buy in App, Pick Up in Store available
We placed vending machines filled with select tech accessories as a brick + mortar extension in big cities that allows Verizon to emphasize their physical convenience and increase relevancy and consumer awareness.
By downloading the 'Check Verizon' APP, consumers of any cellular provider are able to locate a vending machine closest to them and check the product inventory before they go. Once they're at the machine and ready to buy, they can complete their transaction through the app and feel instant gratification by retrieving their products on the spot.
Vending Machine 3D Designed + Rendered in Adobe Dimension
24/7 Tech Grab & Go Vending Machines
How can they forget you when you're always there?
Locations
In Airports
By Colleges
Outside of Best Buy,
Target, Walmart
In Shopping Centers
Public Transit Stations
Large Apt. Complexes
Inventory
Price Point: $-$$
Chargers + Cables [variety]
Portable Chargers
Phone Cases [few]
Screen Protectors [variety]
Headphones
Earbuds
Portable Speaker
Converters
Apple Pencil
We placed vending machines filled with select tech accessories as a brick + mortar extension in big cities that allows Verizon to emphasize their physical convenience and increase relevancy and consumer awareness.
By downloading the 'Check Verizon' APP, consumers of any cellular provider are able to locate a vending machine closest to them and check the product inventory before they go. Once they're at the machine and ready to buy, they can complete their transaction through the app and feel instant gratification by retrieving their products on the spot.
Vending Machine 3D Designed + Rendered in Adobe Dimension
24/7 Tech Grab & Go Vending Machines
How can they forget you when you're always there?
Locations
In Airports
By Colleges
Outside of Best Buy,
Target, Walmart
In Shopping Centers
Public Transit Stations
Large Apt. Complexes
Inventory
Price Point: $-$$
Chargers + Cables [variety]
Portable Chargers
Phone Cases [few]
Screen Protectors [variety]
Headphones
Earbuds
Portable Speaker
Converters
Apple Pencil
